Fashion allows individuals to create public images for themselves and to enjoy the pleasures of imagining those images.
In its broadest and deepest meaning, fashion specifies no medium. It refers to any aesthetic change for its own sake. Painting and sculpture reflect changing fashions. So do music and dance, poetry and prose.This fickleness makes fashion suspect. To rationalize it, two centuries of intellectuals have agreed, with slight variations, that fashion serves a basic purpose: to signal and enforce social status.
fashions of all sorts seem driven by the desire to be different but not too different—to stand out as an individual while fitting into whatever group you identify with.
The idea of applying fashion to shape a person’s image is consistent with an item progressing from fashion to “fable”.