Great MIT Read about Business Analytics

http://sloanreview.mit.edu/the-magazine/articles/2010/summer/51414/putting-the-science-in-management-science-2/

You actually don’t have to choose exclusively between human intuition and push the button and run with what answer comes out of the computer. You can blend the two. What the machine’s not going to be really good at is what some people have termed complex communication.

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