5 Major Trends for Social Media


  1. Identity will become embedded in your devices
  2. Online sharing will become embedded into your media life
  3. Location will become embedded into all activities

    The “holy grail” for location aware functions will be pre-emptive use of location to alert the user to things or people nearby that may be of interest. Users won’t have to check-in to a place to see if their friends are nearby, their device will just alert them. The potential commercial tie-ins are obvious – vouchers and discounts in Foursquare are really just the tip of the ice-berg.

  4. Smart devices and web apps will automatically check-in and post updates
  5. Social networking will revolutionise the way large organisations collaborate
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