Fast fashion –> Fast F.A.D.

H&M, Zara Fast Fashion Pressures Luxury Labels to Speed Up

Inditex, the world’s largest clothing retailer, delivers new models to its stores twice a week, according to its website. H&M, which sells $29.95 blazers, can design, manufacture and distribute new products in three weeks, spokeswoman Jenni Tapper-Hoel said.

Luxury companies need to improve their logistics to react more quickly to changes in consumption patterns, Farren said. Burberry Group Plc is now able to replenish stock monthly and in April introduced a limited-edition range of apparel and accessories, which went from design to store in three months.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s