Useful presentations from 2010 Web 2.0 NY


Combining Qualitative Research, Quantitative Analytics, and Vision to Improve Design

So, you want to make your product into something that people will love. How do you figure out what your users are doing and what to build next? Do you A/B test? Conduct user interviews? Run a survey? Brainstorm at a whiteboard? Come learn how to combine all these methods and more into a streamlined process for understanding what your users really want and delivering a product they will adore.

Persuasive Design: Encouraging Your Users To Do What You Want Them To!

So you’ve designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren’t using your site. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.

The UX-Driven Startup: Crafting an Effective Experience Vision

You have a great idea, a sophisticated technology and a product that meets an unmet need… but what will using your product or service feel like? What kind of experience do you want to create? While these questions may seem squishy, having a concrete answer can have tangible effects on your product and set it apart among competitors.

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