Brands have continued to leverage social networks for big product launches. This year, the fashion industry proved particularly keen on location-based gaming platform Foursquare.
In addition to location-based networks, fashion marketers also continued to use Facebook and web-based social styling platform Polyvore to promote new product lines.
Marketers haven’t limited their social media use to big campaigns this year. In fact, many have released a steady stream of content on their companies’ websites, as well as platforms like Facebook, Twitter, YouTube and iOS (via mobile applications).
In addition to marketing, many brands also learned to use social networks to listen to customers for the first time.