An early Fast F.A.D.

Source: Macy’s Gets Fast Fashion

ANY retailer on earth would just about die to create the kind of consumer craze that takes place when H & M introduces a discount designer collaboration (like the heavily touted one from Lanvin coming on Nov. 20). The high-low concept has worked well for Target, Gap and Uniqlo, but the latest store to delve into fast fashion is a bit unexpected in that it is the classically mainstream Macy’s.

Macy’s is expected to announce today that it will sell a series of limited-edition designer collections, beginning in February. Each will be on sale for about two months, until the next collaboration is announced. The first is by Kinder Aggugini, a rising star of the London runways who is practically unknown in the United States, where his clothes are sold only at If in New York and Ikram in Chicago.

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