A Plea for Fast F.A.D.?

Source: The Telegraph

“Mary Portas: from fast fashion to a more considered consumerism”

The problem for many retailers is that we’re over the fast fix – we now want experiences with real meaning.

What we want now is value – although not just in a monetary sense. We want the value of what an experience means to us. How will this product improve my world? My life? Was the shopping experience an enjoyable one? Value now has new meaning in a consumer’s life.

Over the past few years, we’ve put convenience and value before community. But now we are finding we like good service, and we want advice, plus an authentic and stimulating shopping experience. We don’t want shopping to be mindless any more.

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