Leading in Your Customers’ Minds

Source: The Business Insider

Why did Gap do a big deal with Facebook today, giving away 10,000 pairs jeans and 40%-off discounts to Facebook users?

But the REAL reason companies do this sort of stuff is to look forward-thinking, smart, and cutting-edge — to their customers and in the press.

It’s articles like this one on Fast Company‘s website — “Facebook Places ‘Deals’ Gap a Huge Success” — that marketing execs salivate over and spend big bucks for.

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