Antidote to Fast Fashion

Source: PSFK, Nov 2010

I’m a big advocate of quality and heritage as an antidote to fast fashion. For one it saves the planet. 2. Stops us all looking the same. And the one I’m most passionate about, 3. Creates a more discerning, progressive and less mediocre culture. So naturally I followed the IHT conference about heritage luxury and the many articles featured around heritage, as it relates to the “millennial generation.”

“Fast” fashion has made the entire concept of heritage––the idea of actual or emotional links with a brand’s past.

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