Fashion Startups Focus Upon “Sell Better”

Source: TechCrunch blog, Dec 2010

The failure of StyleHop is interesting in part because there are currently an increasing number of services looking to reinvent the way fashion is selected and presented to consumers. ModClothhas done extremely well turning this model on its head (see my interview with the founders right here), and Moxsie is also looking to help crowdsource merchandise selection. However, both of these are targeting the indie fashion market — StyleHop was hoping to reinvent merchandising for mass-market stores.

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