Fashion Meets Silicon Valley

Source: TechCrunch, Jan 2011

One of the recent startup trends that we’ve been seeing involves an industry that doesn’t immediately come to mind when you talk about Silicon Valley: the fashion scene. One fairly new entrant to the space is Moxsie, a community-driven indie clothing and apparel store that focuses on indy fashion. Today, the company is announcing that it’s landed a partnership to feature some of its items on Beyond The Rack, a ‘private’ shopping site with 3 million members that sells fashion apparel in flash sales (it’s in the same vein as Gilt Groupe).

One of the keys, says CEO (and early Zappos employee) Jon Fahrner, is that Moxsie is letting its followers into its merchandising meetings, where the company meets with designers to figure out which items it wants to offer on the store. Instead of holding these meetings behind closed doors, Moxsie will take photos of each piece the designer shows off and tweets them, allowing the community to offer real-time feedback (these meetings are also sometimes broadcast on USTEAM). This obviously helps Moxsie determine which items to offer, and Fahrner says feedback can also be invaluable to the designer. Moxsie recently implemented BadgeVille to help engage more of its audience.

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