Source: Ash Maurya blog,
Build a Lean Canvas
Start with what matters
have a problem worth solving which translates to working on the Customer Segment, Problem, and Solution boxes
But also tackle the riskiest parts early
just as critical to identify the riskiest parts of the business model and start tackling those early.
Formulate falsifiable hypotheses
What most people write down as business model hypotheses are really leaps of faith and they miss the step of converting them into testable hypotheses. The goal here is clearly defining the conditions under which a hypothesis can be absolutely proved or disproved – QUICKLY. Speed is key.