Source: Business Insider, Mar 2011
The first thing that you should do is create a concise statement that conveys exactly what your product/service does. This will allow you to frame your concept in a way that anyone can easily understand.
Next, you set up a very basic website, which should simply include a landing page that describes the details of your idea, and a button that says “Sign Up Now,” “Create an Account” or some similar call-to-action statement. When this “Sign Up Now” button is clicked, it should direct the user to a page that says “We are currently in private beta testing, please leave your email address so we can provide you with access when we launch.” Below this, provide a form that allows visitors to enter their email address.
The next thing to do is to create a free Google Analytics account, which will allow you to monitor the traffic coming into your website. You will be able to determine how many visitors are coming to your website and from what sources they are coming from. This tool is provided for free by Google so there is no additional expense to track your traffic. Determining how many visitors are coming to your website is critical because it will allow you to analyze your advertising campaigns’ effectiveness.