3 Essential Survey Questions about Your Website

Source: Kaushik.Net, Apr 2007

What is the purpose of your visit to our website today?

    It can also be framed as “what is the reason for your visit today” or “what task are you looking to accomplish on our website today” or “why are you here today”.

    Few website owners have a good understanding of why people visit their websites and this is one of the best possible ways for you to find out that critical piece of information.

Were you able to complete your task today?

    If you like conversion rate and revenue then you are going to love this one. An extremely simple question that asks the survey takers to self report their own perception of your website’s effectiveness in helping them complete their tasks.

If you were not able to complete your task today, why not?

    It can also be framed as “If you were able to not complete your task please explain” or “Why were you not able to complete your task on our website today” or simply as “How can we improve our website to ensure you are able to complete your task”, etc.
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