Source: Business Insider, Mar 2011
Don’t be content with being middle of the road.
Instead, Taylor says to become the most of something.
Ask yourself: “If I go out of business tomorrow, will anybody notice?”
“So few organizations really stand for anything truly distinctive, compelling, or memorable; the ones that do are the ones creating all of the value in the economy.”
The biggest risk is not taking a risk
Hire people with vuja de
“Vujà dé means looking at something you’re vastly familiar with in an entirely new light.
“Can you look at an industry you’ve been working in for twenty years and somehow look at it as though you’ve never seen it before? Can you use all of your expertise with a new set of eyes to develop a really distinctive, disruptive perspective for the future?”
All it takes is a little creativity
And creativity doesn’t have to cost money
R&D isn’t always “Research and Development.” It can also be “Rip off and Duplicate.”
Give customers the experience of YOU
Create memories and emotional attachments
Don’t leave employees out. Give them ways to suggest crazy ideas