Source: TechCrunch, Mar 2011
If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.
My suggestion is to blog about your industry. Think Mint.com. In their early days they had an enormously effective blog on the topic of personal financial management. They created a reason for their customers to aggregate on their site on a regular basis. They became both a thought leader in the space as well as a beautifully designed product. They created inbound link juice on topics that drove more traffic to their site. Type “personal financial management” into Google. Mint.com is the second result. Smart.
So my biggest recommendation of “what” to blog is a series of articles that will be helpful to your community.
You need a blog.
Be authentic. What are YOU trying to convey? What will be your unique positioning?
Great post on VISUALIZATION & CREATIVITY