Source: MarketingProfs, Mar 2011
Note how these points reinforces Fast F.A.D. 🙂
Although a brand’s coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, according to a study conducted by InSites Consulting and MTV.
Among 33 brand characteristics, Millennials also say brands should be authentic (32%), unique (32%), and have a clean reputation (30%) in order to be embraced by their generation.