SoleSociety – shoes by subscription

Source: ZippyCart,  Mar 2011

Flash retailer, HauteLook is branching out their fashion expertise by launching a new site,, which will be a membership site that will offer personalized recommendations along with a new pair of shoes each month.

First time visitors to this innovative ecommerce solution will undergo rigorous stress testing, using celebrity and runway images, to determine their “StyleBio.”  A member’s shoe selection is decided based on the bio through a showcasing in their digital  “Closet.” The member can then choose from the styles offered on the site each month.

Aside from a membership fee of $49.95 a month, registration and shipping on all products are free. Members are able to purchase as many shoes as they see fit, or if they’re not feeling the style that month, the option to skip the sale is readily available. They have until the fifth of every month to decide whether or not that month’s shoe selection is equal to their taste.

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