Chinese Fashion Creativity

Source: Signature9, Mar 2011

Last month, Reuters quoted fashion executives and designers as saying that Chinese designers “will drive catwalk trends more than deep-pocketed Asian buyers as China’s creativity becomes fashions’ next big thing.” While China’s money has been an economic driver, and Chinese design cues have been picked up by some designers, the next part of fashion’s eastward tilt may be the rise of Chinese creativity.

As designer and retailer Elio Fiorucci told Reuters, “the next big issue for fashion is not China’s economic boom but Chinese creativity,” adding that while the Western world knows little about China’s aesthetic sensibility, China’s emerging designers may surprise us, since they have the talent and a deep knowledge of the Western fashion world. Gianluca Brozetti, Chief Executive of Roberto Cavalli, qualified these sentiments by saying that while the culture and creativity of Chinese designers will certainly be appreciated in the West, it will take time to make a major impact due to the lack of economic power.

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