Bergdorf Goodman allows Customers to Customize

Source: Mashable, Apr 2011

Fendi Frenzy: The Color Challenge invites consumers to choose the colors of the upper and lower halves, as well as the handle and ID tags, of the colorblock tote from a predetermined palette.

The campaign embraces a larger crowdsourcing trend within the fashion industry, pioneered by companies like Threadless, which produces T-shirts designed by its community. Although a number of fashion brands have launched similar contests as of late, this latest is notable both for the magnitude and prestige of the brands involved.

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