Send the Trend raises $3M Series A Funding

Source: TechCrunch, May 2011

Send the Trend, a recently launched e-commerce site that brings personalization to the world of fashion accessories, has raised $3 million in Series A funding led by Battery Ventures with a number of angels participating in the round, including Founder Collective. Send the Trend is also launching an updated site, featuring a new UI and more social experience, including voting, social sharing, one screen checkout and more.

Send the Trend offers its customers personalized, affordable accessories such as fashion jewelry, sunglasses, scarves and more. The site takes you through a very short survey of what kind of accessories you may want, and it then provides stylist-curated customized recommendations for five different accessories for you. You can then buy any of the items for $30, with free shipping included for U.S. customers.

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