Source: CNBC, May 2011
Carl Bass, CEO of Autodesk was the poster child for manufacturing chic. His company, which creates design software for architecture, entertainment, and engineering industries, is about to release a free, downloadable design tool—called 123D—that allows anyone to design 3-D models, and then turn them into real-life products.
Add’l Reading: Wired, May 2011
Bass has realized that increasingly, innovation is bubbling from the ground up, rather than trickling down from mega-institutions and companies.
“One of the things that we’re seeing is that technology is increasingly starting with consumers, and then moving up into business,” Bass told Wired.com in an interview after his appearance at the conference.
123D represents Autodesk’s realization that there is, in Bass’s words, “an unbelievable community of people who want to be making things.”
“There are tens of thousands of people — if not more — who to create something,” Bass said.