VCs look at Curation

Source: Huffington Post, Mar 2011

To manage, and make useful, the massive growth of content on the web, sites must embrace curation.

dding his voice to the growing chorus of investors who value curation, Russian Mega Investor Yuri Milner of Digital Sky Technologies (DST) told the Abu Dhabi Media Summit: “I think the next big theme is basically curation.” Said Milner in the WSJ. “The question is how do you select what’s relevant for you, and my guess is that its probably going to be 50% driven by your network and 50% driven by algorithms.”

“In short, curation is the new search.” Kedorosky says the rise of curation is actually the re-emergence of the webs human roots. It “is partly about crowd curation — not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) — and partly about hand curation (JetSetter, etc.). The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.”

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