Bottica raises US2.5m

Source: VentureBeat, May 2011

Boticca raises $2.5M for upscale jewelry site: The online marketplace for accessories has raised a first round of funding led by ISAI, a fund of French Internet entrepreneurs, to focus on international growth. The London-based site, which launched in October 2010, connects consumers around the world with independent jewelry and accessories designers. Boticca says 60 percent of transactions today are transcontinental, which enables the site’s designers to reach a global customer base.

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