Celebrities Participate in Startups

Source: The Business Insider, May 2011

It’s also an interesting look at the trend of celebrities going into startups. The way it usually works is that a celebrity will get shares into the company to promote it. It’s win-win, because it’s great marketing for the company. For example, Tyra Banks and Lance Armstrong partnered with Demand Media when it was young, and made millions in its IPO.

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