Monthly Archives: June 2011

Fakes are Getting Better

Source: WSJ, Jun 2011 Ms. Gurjian-Angelo fell victim to a new generation of counterfeit fashion goods, offering much more convincing facsimiles of actual products. They are a far cry from cheap knockoffs, with “Prado” or “Cucci” logos sold out of … Continue reading

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Dirty little secret of flash sale sites

Source: NYTimes, Jun 2011 The dirty little secret of flash-sale sites is that brands now make cheaper products directly for the sites. You’re not actually getting inventory Saks couldn’t sell, and it’s not 80 percent off. They’re selling items that are cheaply … Continue reading

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Lifestyle Brands Becoming Media Businesses

Source: NYTimes, Jan 2011 “Brands, especially those centered around lifestyle interests or luxury, are increasingly becoming media companies,” said Steve Rubel of Edelman Digital, a digital communications and consulting firm. Susan Lyne, the former chief executive of Martha Stewart Living, … Continue reading

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Editorial Content Supports eCommerce

Source: Business of Fashion, Jun 2011 where previous editorial models relied on content to attract readers who might then feel an affinity for the brands being advertised, this new model puts commerce at the centre, with editorial content working to … Continue reading

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The Future of Luxury

Source: BBC, Jun 2011 What is Produced? What is Used? Who Produces It? Where Is It Produced? Luxury is big business and it’s not only among a wealthy few. The luxury goods market is expanding worldwide and is expected to rise … Continue reading

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J. Hilburn has earned US$40M thus far

Source: NYTimes, Jun 2011 Bespoke clothing has been a luxury for the rich. But a men’s e-commerce start-up, J. Hilburn, wants to use the Internet to make custom-made suits and shirts more affordable. On Thursday, J. Hilburn announced that it has … Continue reading

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Rapid Prototyping to Produce Unique Shapes

Source: FutureFactories.Com

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20% of Prada goods are made outside Italy

Source: WSJ, Jun 2011 About 20% of Prada’s collections—which range from bags and shoes to clothes for men and women—are made in China. The Milan-based company manufactures outside Italy in other cheaper countries such as Vietnam, Turkey and Romania, according … Continue reading

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Mass Customization

Source:  The Business Insider, Jun 2011 although only 6 percent of customers report having used a configurator (nikeid.com, for example) to customise products, the research firm believes that “mass customisation has finally hit an inflection point,” for a couple of … Continue reading

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Choosing the right sunglasses

Source: NYTimes, Jun 2011 I went online and tested a few virtual try-on rooms on sites likeframesdirect.com, visionexpress.com, shadesdaddy.com and fitovers.com. These sites allow you to upload a photo of yourself and see how you would look in a set of frames, much like … Continue reading

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