Source: GigaOm, Jun 2011
Interactive fashion website Polyvore has officially entered into inflection point territory. The Mountain View, Calif.-based startup, which is backed by $8.2 million in venture capital, has achieved profitability and is currently seeing record web traffic, Co-Founder Jess Lee told me in an interview this week.
Polyvore’s website, which allows users to create fashion collages online with images clipped from any online store, now attracts 10 million unique visitors per month, making it the most-visited fashion website on the web today, Lee said. By comparison, Style.com, the popular fashion news and photo website run by Condé Nast’s Fairchild Fashion Group, reportedly receives some two million monthly unique visitors.
When a startup becomes profitable, potential acquirers often take particular notice. When asked about Polyvore’s new position as a potential takeover target, Lee acknowledged that larger tech firms have shown a growing interest in the fashion space, with Amazon’s acquisition of Zappos and Google’s launch of Boutiques.com.