J. Hilburn has earned US$40M thus far

Source: NYTimes, Jun 2011

Bespoke clothing has been a luxury for the rich. But a men’s e-commerce start-up, J. Hilburn, wants to use the Internet to make custom-made suits and shirts more affordable.

On Thursday, J. Hilburn announced that it has raised $5 million from Bridgescale Partners and Battery Ventures, bringing its total venture capital to $13 million.

J. Hilburn shoppers can order ready-to-wear apparel from the Web site or make an appointment with a style adviser who will meet them at their home or office to take their measurements and present fabrics and style choices. On a dress shirt, for instance, men can choose from 14 collars, 10 cuffs and five types of pockets. The company sends the measurements to factories abroad, where the clothing is made. The shopper receives the items within a month.

If the custom-made clothes aren’t a perfect fit, customers can return them for a full refund. Last year, customers asked for refunds on less than 1 percent of items purchased and re-ordered 93 percent of the time.

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