Dirty little secret of flash sale sites

Source: NYTimes, Jun 2011

The dirty little secret of flash-sale sites is that brands now make cheaper products directly for the sites. You’re not actually getting inventory Saks couldn’t sell, and it’s not 80 percent off. They’re selling items that are cheaply made and cheaply priced, things Saks would never consider carrying. But these sites convince people they’re getting a deal, which attracts customers.

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