Burberry’s Video of its Eyewear Products

Source: Luxury Daily,  Jun 2011

As the weather gets warmer, luxury brands are increasingly marketing their sunglass collections to consumers.

Luxury branded sunglasses are typically less expensive than their other products.

Therefore, marketing them on social media such as YouTube and Facebook can increase the chance for aspirational consumers, who may not be able to buy luxury apparel or jewelry, to be part of the brand experience by playing with and possibly purchasing the sunglasses.

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