Go Try It On raises US$3M funding

Source: TechCrunch, Aug 2011

Go Try It On, a startup that allows users to share photos of themselves and get opinions on their looks, has raised $3 million in funding from SPA Investments, Index Ventures and others.

On Go Try It On, you can upload a photo of yourself, add descriptions of the brands you are wearing and include context around the choice of the outfit (i.e. concert, holiday party). The site’s community can then comment on the site and provide feedback on fellow members’ outfits. Users can choose to ask the greater Go Try It On community, just share with their friends on Facebook, or ask a brand for advice.

In the future, Go Try It On plans to give members personalized analysis of what to wear, sort of like a Google Analytics for style and fashion based on outfit metrics. The company plans to generate revenue by allowing brands to offer customize suggestions based on these results.

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