Learn from FAB.com on how to attract signups

Source: Business Insider, Aug 2011

The startup came out of the gate strong with 45,000 sign ups pre-launch.

A few weeks in, founder Jason Goldberg told us it was gaining 4,000 users per day.

Fab.com has been a viral success, in part because of a clever invite scheme. When it launched, users could request an invite, then gain different levels of access based on how many of their friends joined.

Goldberg also ran a small batch of Facebook ads to gain initial traction. The ads targeted people who follow design blogs.

To further capitalize on its viral component, Fab.com launched a new feature today called the Inspiration Wall.  It’s like Pinterest, an online bulletin board; the wall lets people share what they’ve bought and explore design ideas. And of course, all of the ideas can be easily shared via social networks.

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