Learning from the Restaurant Retail Industry

Source: TechCrunch, Aug 2011

E la Carte launched ‘Presto,’ earlier this year to bring user-friendly tablets to restaurants to bring efficiency to the tableside and ordering experience. The 7-inch tablet includes a digital menu that lets you sift through the restaurant’s food and drink selection via photos and detailed descriptions using a touch-screen interface. There’s also a section for Games, including trivia and a drawing app. And, finally, there’s a tab for paying.

Suri says that E la Carte isn’t aiming to replace the waiter but simple make the whole experience more efficient and to fill in the gaps in tableside service at a restaurant. Suri says that installations (which take around a week) can cost as low as $200 per restaurant, or has hight $600 to $700 depending on the number of tables. He adds that Presto fits the mold of casual dining, and perhaps is not as well suited for ‘white table cloth’ restaurants.

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