Source: TechCrunch, Aug 2011
Lookk lets new fashion designers upload designs – these are then voted on by consumers. The winning designs are produced by Lookk own in-house operation with Lookk responsible for the the manufacturing, distribution and disbursement of the pieces, including all associated costs.
(a co-founder’s comment)
The license is 5% of the full retail price, this equals 12-14% on a typical wholesale price. But without the typical agreed extra costs for designers (usually marketing costs etc are also covered by that)