Monthly Archives: September 2011

Tools for Testing Website Usability

Source: Mashable, Sep 2011 1. User Task Analysis 2. Readability 3. Site Navigability 4. Accessibility 5. Website Speed 6. User Experience Advertisements

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Sales through Tablets: 4%-5%

Source: WSJ, Sep 2011 Tablets still account for only a small percentage of overall e-commerce, but they are punching above their weight. While the conversion rate—orders divided by total visits—is 3% for shoppers using a traditional PC, it is 4% … Continue reading

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Comparing Startup Terms

Source: TechCrunch, Sep 2011 Tremaine, StartupLawBlog and Greenline Legal have teamed up to create a tool that allows founders to compare the provisions of term sheets side-by-side with a number of widely recognized standards. Many VCs and angels use the National … Continue reading

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Equity for Advisors

Source: TechCrunch, Sep 2011 Founder Institute and Orrick have denoted three “levels of company maturity” that have different implications for how to define the advisor-founder agreement: idea, startup, and growth. In addition, they qualify the terms with three “levels of … Continue reading

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Pitching to the Press

Source: The Guardian, Sep 2011 Matt Rosoff, West Coast editor at Business Insider, was first up, explaining what makes a story in Silicon Valley. “I’m most interested in market movers, companies that have a real business or are on their way … Continue reading

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Lean Launchpad: How to Build a Web Startup

Source: Steve Blank website, Sep 2011 How To Build a Web Startup – The Lean LaunchPad Edition Here’s the step-by-step process we suggest our students use in our Lean LaunchPad classes. Set up the logistics to manage your team Craft company … Continue reading

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Screencasting Tips & Best Practices

Source: RWW, Sep 2011 Tool time PiratePad for collaborative editing Audacity for audio editing Camtasia Studio for video editing and screen recording Wistia.com for video embedding and tracking tools Some tips and best practices A word about your audio: I write the script and … Continue reading

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