Mobile can Drive Customer Experiences

Source: Luxury Daily, Aug 2011

Mobile is becoming the best way for luxury brands to deliver superior experiences since affluent consumers expect a higher quality of service for the high price-points they are paying.

“Brands should use mobile in the store to help the salespeople collect and use data to create relationships,” said Milton Pedraza, CEO of the Luxury Institute, New York.

“Say the store is empty, employees can use the mobile device to send recent customers information and deals and offer to make them an in-store appointment,” he said.

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