TrunkClub raises US$11M

Source: TechCrunch, Sep 2011

Personal styling and retail platform Trunk Club has raised $11 million in Series funding led by U.S. Venture Partners with Greycroft Partners, Apex Venture Partners, and Anthos Capital also participating in the round

The company is also launching a brand new customer center where users can now request additional orders on-demand based on current needs, provide detailed feedback on items in previous orders, and manage their clothing preferences in an interface. The new feature will also utilize data around each customer’s unique preferences to provide targeted recommendations with every order. Spaly says he is trying to bring the Netflix model of contextual suggestions to clothing.

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