Source: NYTimes, Sep 2011
“WISCONSIN appears to be in the driver’s seat en route to a win, as it leads 51-10 after the third quarter. Wisconsin added to its lead when Russell Wilson found Jacob Pedersen for an eight-yard touchdown to make the score 44-3 …
Those words began a news briefwritten within 60 seconds of the end of the third quarter of the Wisconsin-U.N.L.V. football game earlier this month. They may not seem like much — but they were written by a computer.
The clever code is the handiwork of Narrative Science, a start-up in Evanston, Ill., that offers proof of the progress of artificial intelligence — the ability of computers to mimic human reasoning.
As the spring sports season progressed, the computer-generated articles improved, helped by suggestions from editors on the network’s staff, says Michael Calderon, vice president for digital and interactive media at the Big Ten Network.
The Narrative Science software can make inferences based on the historical data it collects and the sequence and outcomes of past games. To generate story “angles,” explains Mr. Hammond of Narrative Science, the software learns concepts for articles like “individual effort,” “team effort,” “come from behind,” “back and forth,” “season high,” “player’s streak” and “rankings for team.” Then the software decides what element is most important for that game, and it becomes the lead of the article, he said. The data also determines vocabulary selection. A lopsided score may well be termed a “rout” rather than a “win.”