Equity for Advisors

Source: TechCrunch, Sep 2011

Founder Institute and Orrick have denoted three “levels of company maturity” that have different implications for how to define the advisor-founder agreement: idea, startup, and growth. In addition, they qualify the terms with three “levels of engagement” that define how advisors will work with founders and have varying influence on how they are compensated: standard, strategic, or expert.


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