Velvet Brigade: 5% of Sales

Source: Springwise, Oct 2011

Fashion start-up Velvet Brigade produce garments designed by young designers who submit sketches for the public to vote on.

Founders Lindsay McConnon and Jena Wang had previously worked in the fashion industry, until they had the idea of starting their own label where the trends come from independent designers and are not dictated by the global fashion houses. The concept is simple; aspiring designers upload their sketches to the Velvet Brigade website — a maximum of five each time — which are displayed for 30 days for the public to vote on. Every month a winner is declared and their design is made into a real garment, available to buy via the website. Winners receive five percent of sales and keep the rights to their designs, as long as they consent to give Velvet Brigade exclusive rights to manufacture and sell the items.

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