Modiface – Facial Recognition Firm

Source: PSFK, Oct 2011

ModiFace has unveiled technology that shows shoppers what they would look like with different clothes or make-up via in-store kiosks, online, and mobile apps. It claims to be the first company to offer head-to-toe virtual makeovers.

The kiosks or mobile devices take a photo of the user, who then browses a store’s products and outfits and selects what to try on. The body mapping technology detects the contours of their body and aligns the products to make them look realistic.

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