Opening the Doors

Source: The Times UK, Oct 2011

Bernard Arnault previously told Women’s Wear Daily: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”

LVMH is not the first luxury house to come up with this strategy to attract publicity and justify its sky-high prices to its customers: just last year, for instance, Gucci toured the world with its Artisan project, showcasing its production methods.

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