Birchbox hits US$7M in revenues w/45K subscribers

Source: Portfolio, Aug 2011

Playing the role of personal beauty editors to the online masses earned the company over $7 million in revenues this year, just shy of the company’s one-year anniversary, reports Inc.

Initially, the site was open to just 660 members that were recruited through word of mouth, a method that was used to great success by Gilt Groupe (also started by a couple of women who graduated from Harvard Business). Now, Birchbox is open to all and has about 45,000 members and 25 employees—although the company plans to use the funding to expand its staff.

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