Source: FashionablyMarketing, Oct 2011
Bay owned Magento has introduced new “Want” and “Own” Facebook buttons, driving social based traffic for all Magento online stores. The social buttons can be easily installed on product and catalog pages and are provided as a Magento core extension for Magento Community and Enterprise.
According to Magento, “Customers can now express themselves better than ever by adding items they “Want” on their Facebook pages for everyone to see and buy for them. Wish lists and Facebook profiles can now be closely linked. With the “Own” button marketing goes organic as consumers showcase items they are proud to own. Your customers become an extension of your marketing efforts as they are now able to answer questions, write reviews and provide recommendations on the products they own.”