Source: IBTimes, Nov 2011
For a long time now, both retailers and consumers have looked for a business strategy that would allow individuals to tailor products to suit their needs. Unfortunately, due to constraints in technology, such interactive programs were difficult to create, particularly for the high-end fashion industry.
Under this new program, however, customers will now be able to choose fabrics, patterns, designs, cuts and even colors. In addition, they will also be able to scroll through various options in collar styles, cuff straps and mink linings, among others.
According to the Wall Street Journal, the user-interface screen assembles, as and when changes are made, the virtually designed outfit; the completed product will be delivered within four to eight weeks. The product, which will be put together at Burberry’s factory in Yorkshire will have a tag with a special limited-edition number and be labeled “Bespoke”.
Prices for customizable products are believed to start at around $1,800 and can run upto $8,800.