Facial Recognition Technology Comes to the Forefront

Source: NYTimes, Nov 2011

techniques like facial detection, which perceives human faces but does not identify specific individuals, and facial recognition, which does identify individuals, are poised to become the next big thing for personalized marketing and smart phones. That is great news for companies that want to tailor services to customers.

Immersive Labs, a company in Manhattan, has developed software for digital billboards using cameras to gauge the age range, sex and attention level of a passer-by.

Using off-the-shelf facial recognition software, researchers at Carnegie Mellon University were recently able to identify about a third of college students who had volunteered to be photographed for a study — just by comparing photos of those anonymous students to images publicly available on Facebook. By using other public information, the researchers also identified the interests and predicted partial Social Security numbers of some students.

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