The Fancy valued at US$100M

Source: BetaBeat, Nov 2011

The Fancy is part of a new breed of startups that encourage users to clip and share their favorite images from the web. Tumblr is the originator of this behavior, and generated a lot of interest among big fashion brands. Pinterest, which just raised a large round of its own, was the evolution of this business to a much more product-focused service.

Like both these sites, the Fancy is about visual discovery and has become a natural home for fashion brands, which see a high level of engagement from tastemakers around their goods. 

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s