Monthly Archives: December 2011

Creating the “Eyewear as Experience” & “Eyewear for Experience” Phrases

We created and will (eventually) own these 2 phrases: “Eyewear as Experience” “Eyewear for Experience” Advertisements

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No Meaningful “Eyewear for Experience” Search Results

As of Dec 28th 2011, there were no meaningful “Eyewear for Experience” search results. 

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Social Curation for the Fashion Industry

Source: Business of Fashion, Apr 2011 a new generation of niche social curation services is on the rise, offering discerning consumers a way to discover quality content and product selections, handpicked by others and unpolluted by content farms and SEO … Continue reading

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Brand-New “Eyewear as Experience” Phrase

As of 16th Dec, 2011, Google found this phrase “eyewear as experience” – the 1st known occurrence of the phrase.

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Listen for the Stories

Source: Fashion Collective, Nov 2011 “If you want to be a great luxury marketer, forget about marketing. Think about life. Listen for the stories. Then you’ll be a great luxury marketer.” – Dr. Bob Deutsch What he wanted to address … Continue reading

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iPad conversion rate: 4.6%

Source: IBM, Nov 2011 The iPad Factor: Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices.

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Google Glasses

Source: Forbes, Dec 2011 Google researchers are building heads up displays that look like ordinary glasses, 9to5Google reported Monday. Users will be able to walk around with “information popping up and into display – Terminator-style – based on preferences, location and … Continue reading

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