Raising Money

Source: Both Sides of the Table, Jan 2012

  1. Identify the right target investors
  2. Determine how to get access to them
  3. Meet early
  4. Press the flesh
  5. Avoid the two big “donuts” in the year
  6. Have a narrative / make it simple
  7. Create a sustained campaign
  8. Lobby
  9. Recognize that fund raising is a part of your ongoing duties
  10. Test interest
  11. Take appropriate risks
  12. Understand the important of marketing
  13. Create urgency
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